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Portfolio

UX Project

Beige and Blue Ocean Great Outdoors Inst
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save the ocean

 

turn your plastic into things you love

12 million tonnes of plastic waste are thrown into the sea Yearly.

and it continues ...

1950

2015

2050

 2 million tons

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 448 million tons

Beige and Blue Ocean Great Outdoors Inst

Estimated 1 billion ton

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what if our existing plastic could be  turned into new things we love?

I asked 36 people and...

1

All respondents would like to be more involved in caring for the environment

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2

Respondents already recycles their rubish

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3

The majority wish they could donate more to non-profit organisations

Beige and Blue Ocean Great Outdoors Inst

4

Respondents would purchase items made out of recycled plastic

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"I wish there was a more affordable and convenient way to purchase environmentally friendly things."

#savetheSea #surfLife

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meet Aron SMITH

The economical environmentalist

29 yo | single

values

  • Goes surfing often

  • Loves the ocean

  • Cares about the environment

  • Low income

  • Works part-time

  • Travels often

goals

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pain-points

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Beige and Blue Ocean Great Outdoors Inst

how might we help aron purchase more consciously and feel more involved?

MUST

  • Encoraje recycling

  • Provide Reward when recycling

​

should

  • Offer recycled products

could

  • Include recycling tracker

won't

  • Add notifications to motivate recycling

  • Provide education on how to be more environmentally friendly

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Social media campaign example

#RECYCLEMYPLASTIC #TAKEACTION 

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Design iterations

Feature: explaining the concept and increasing engagement

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Testing with 5 users

First design

second design

last design

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Feature: shopping experience and platic calculator

First store credit calculator

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last store credit

calculator

Introducing ...

The conservation app that lets you shop

The conservation app that lets you shop

Arons Feelings

now aron is more involved in recycling his plastic and can purchase affordable and sustainable products.

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before

after

  • Felt guilty when purchased plastic

  • Could not afford to purchase recycled/ environmentally friendly products

  • Unaware of event such was "Beach Clean ups"

  • Could not afford to support non-profits

  • Can afford to support non-profits

  • Can afford to buy environmentally friendly products

  • Knows about beach clean ups

  • knows where his plastic is going

  • Feels involved in saving the ocean

impact of the project on organisations goals and KPI's will be measure by:

  • Social Media Metrics: Campaign conversion rates and download rate

  • Tracking the increase in recycled plastic using this service

  • Tracking the revenue increase coming from the new e-commerce stream

  • Tracking subscription recommendation rate

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